UNIVERSITY EXPERIENCE.
BA (HONS) FASHION COMMUNICATION
MA FASHION INNOVATION & REALISATION
After studying for four years at Liverpool John Moores University I now hold a BA(hons) degree in Fashion Communication and a MA degree in Fashion Innovation. Through my Fashion Communication and Fashion Innovation degrees, I’ve developed a diverse and industry-relevant skill set covering both creative and strategic disciplines. My expertise includes branding and visual identity design, marketing strategy, social media management, and content creation across digital platforms.
I’m proficient in the Adobe Creative Suite: including Photoshop, Illustrator and InDesign, as well as skilled in styling, photography, and creative direction to deliver cohesive and impactful visual storytelling. I have studied trend forecasting, consumer research, influencer marketing, sustainable practices, and brand development. The projects I have completed in university have strengthened my abilities in project management, client relations, and collaborative teamwork, allowing me to blend creativity with strategy to craft meaningful and engaging outcomes.
FASHION INNOVATION MA
MODERN TECHNOLOGY & TIMELESS CRAFT.
"I BELIEVE CRAFT & CREATIVITY IS THE BASIS OF THE FASHION INDUSTRY. USING AI TECHNOLOGY I WANTED TO CONCEPTUALISE HOW THE FUTURE OF COUTURE COULD LOOK."
CONCEPTUAL THINKING / BRANDING / AI GENERATION / MARKETING / INNOVATION
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FASHION COMMUNICATION BA
BRAND DEVELOPMENT
"WITH FOCUS ON MY IRISH HERITAGE I WANTED TO HONOUR TRADITIONAL CRAFT & LANGUAGE IN A ULTRA-MODERN, FEMININE & TRENDY BRAND VISION"
CONCEPTUAL THINKING / BRANDING / MARKETING / CRAFT / STYLING / CREATIVE DIRECTION
FASHION COMMUNICATION BA DEGREE
EDITORIAL DEVELOPMENT
"THE POWER OF EDITORIAL LANGUAGE WORKING IN COLLABORATION WITH IMAGERY IS UNDENIABLE. PHOTOS CAN MAKE US FEEL A MILLION WORDS, BUT BOTH, WORKING TOGETHER, CAN FORTIFY THE MESSAGE."
PHOTOGRAPHY / WRITING / EDITORIAL LAYOUT / CREATIVE DIRECTION / TYPOGRAPHY
FASHION COMMUNICATION BA DEGREE
CREATIVE DIRECTION FOR LOANHOOD
"INNOVATIVE FASHION CAMPAIGNS CAN COMPLETELY BRING A BRAND TO THE NEXT LEVEL AND GENERATE MUCH LARGER AUDIENCE ENGAGEMENT & EXCITEMENT."
CONCEPTUAL THINKING / BRANDING / CREATIVE DIRECTION / STYLING / INNOVATION
PASSION PROJECT
AI EXPLORATION OF BOSS LADIES
"AI TECHNOLOGY CAN BE EMBRACED TO EXPLORE THE POSSIBILITIES WITHIN ADVERTISING & MARKETING: TO CREATE A CONSISTENT VISUAL STORY. "
CONCEPTUAL THINKING / STYLING / CREATIVE DIRECTION / AI / INNOVATION
