WORK EXPERIENCE
"FROM INTERNSHIPS, TO FREELANCE WORK & PASSION-PROJECTS-TURNED-BUISNESSES, MY RANGE OF EXPERIENCE MEANS I AM ADAPTABLE, DRIVEN AND MULTIFACETED."
BRANDING & MARKETING STRATEGIST
TUMBLE PROBIOTICS.
Set to launch in December 2025, Tumble is a health and wellness supplement brand focused on probiotics. I joined the team in March 2025 as a Branding & Marketing Strategist to develop a cohesive visual identity and marketing strategy.
I led the brand development, designing product packaging and manufacturer-ready mockups for Tumble’s supplement brand, working directly with the CEO to align brand visuals with his company's vision. These mockups saved the CEO £17,000 of unnecessary material sample costs over a period of 8 months.
I Developed a marketing strategy focused on digital presence and influencer partnerships, supporting effective brand communication and launch planning. To date, £21,000 of marketing spending has occurred under my sole creative advice.
This led to my planning of various photoshoots to capture key marketing materials for the brand, liaising with photographers and studios. This resulted in the production of finalised professional material to be used in future promotional spaces such as physical billboard advertising.
Through audience research, I identified the need to humanise and de-sterilise the supplement experience, moving away from clinical branding toward a fresh, approachable, and healthy identity.
With production underway, I’m proud to have shaped Tumble’s foundation alongside its founder and look forward to its successful launch.
SOCIAL MEDIA INTERN
MCKELVEY CONSTRUCTION
McKelvey Construction is a Northern Ireland based contracting company specialising in commercial and governmental developments. I joined as a Social Media Intern in summer 2022 to enhance the company’s digital presence, highlight key achievements, and support recruitment efforts.
During my internship, I developed visually engaging content and established a consistent, professional brand identity across social media. This helped build audience trust and recognition, positioning McKelvey Construction as a family-oriented, community-driven business. By curating Instagram and Facebook posts, I humanised the brand, making it more approachable, relatable, and credible to both clients and potential employees.
I also updated the company website with recent projects, ensuring the portfolio reflected current work. As part of a sponsorship collaboration with local festival DergFest, I created branded visuals, including animated backdrops for DJ sets, banners, and posters that increased local visibility.
These efforts led to measurable growth: a 60%+ increase in Facebook followers, a significant boost in recruitment, and new high-profile project opportunities for the company.
EVENT PHOTOGRAPHER
ALEXANDRA NOVACKI AW25 COUTURE
In October 2024, I had the opportunity to work as a backstage photographer for Alexandra Novacki’s debut Couture show. I captured imagery for use across Alexandra’s social media as well as promotional content for the creative team: including hair and makeup artists, stylists, and models.
Being immersed in the world of Couture fashion was an incredible experience. Alexandra’s artistry and the collaborative energy of her team made the event truly inspiring. It was a privilege to document such a special moment in her creative journey.
CREATIVE DIRECTOR & FOUNDER
GONNA GET ROWDY
In summer 2022, I launched Gonna Get Rowdy, a bespoke costume brand born from my passion for design and creativity. What began as a personal project: curating original costumes and sharing advertising content that gained over 50,000+ views, quickly evolved into a small business as audience demand grew.
I developed the brand identity, conducted photoshoots, and built a dedicated Instagram storefront to showcase and sell garments. In the first year, I generated £20,000 in profit, reinvesting it to expand into custom, made-to-order designs. By the second year, the brand had grown to a global customer base, shipping to Canada, Germany, Australia, the US, and the UK, supported by organic TikTok and Instagram exposure.
Though currently paused while I focus on my master’s studies, Gonna Get Rowdy established a loyal community of repeat customers who valued its creativity, quality, and sustainability.
RETAIL EXPERIENCE
BOSS LIVERPOOL ONE
In March 2025, I joined the BOSS store in Liverpool ONE as a Sales Assistant, bringing prior retail experience from Kurt Geiger and a strong admiration for the BOSS brand. I was eager to step into the world of high-street luxury sales, combining my love of fashion with customer-focused styling.
Since joining, I’ve built a loyal client base who trust me to curate pieces that elevate their personal style. My dedication to service and product knowledge has helped me achieve Top-end sales regularly. Beyond sales, I’ve aided the Visual Merchandising team in designing impactful store and window displays, and supported two brand events that showcased BOSS’s identity and collection.
Working within luxury retail has deepened my understanding of consumer behaviour and brand experience, invaluable insight as I continue to pursue a career in marketing and fashion branding.